For two weeks, we have had the visit of two persons from Los Angeles : Lainie Liberti and her son Miro. With the financial crisis, Linie prefered closing her marketing and branding agency in Los Angeles : She decided to travel with her son for a year throughout central and Latin America to be part of life and volunteering in different associations and in particular ours.

In her website (www.jungle8.com) you can see some works made by her agency. A lot of her clients were non-profit organizations and she helped them to define their branding strategy. She is a well-known reference in her domain and large client experience includes work on behalf of Carsey-Warner-Mandabach, CBS’s 93.1 JACK FM, Korbel Champagne, UCP (United Cerebral Palsy Foundation) and UCSF. At the same time, she was volunteering by giving courses of graphic-design and web-design to teenagers from poor neighborhoods in Los Angeles.
She stayed in Granada for 7 weeks and loved this place. She came to know the project through friends she had in the community couchsurfing (www.couchsurfing.com). As soon as she came to our house she fell in love with the place and gave us three different workshops. The different workshops she gave us were: Insight of Buto, general principles for marketing and publicity and how to launch a campaign. We applied what we learnt on two examples: A campaign to get new donators in December on the theme “Gift of giggles” and a great techno party.

What she likes in the project is Diego´s vision of the project and this will to give and serve every time. She was really honored to work on this project where she could express both sides of her universe: the “business-marketing” and art (butoh...).

In the next few weeks, they will travel through Honduras and Guatemala before coming back in Granada for the Berrinche Ambiental in end of January. After that, their way will continue towards South America.

Thank you very much for your help Lainie and Miro.